About Us
At GFOUR Australia, we stand FOUR something. We’re a small Aussie brand with a big heart — built from grit, family, and the guts to grow.
Founded in 2019 on a cattle station in central QLD, GFOUR began as a one-woman mission to make a little extra during the drought. I was a stay-at-home mum with two little ones, a love for bold design, and a need to hustle. What started small became something much more.
GFOUR stands for us — literally. “G” is our family name, and the “FOUR” is for me, my husband, and our two kids. But it’s also grown into something bigger: a message, a mindset, a movement.
We’ve grown since those early cattle station days. Now, GFOUR Australia is more than hats — it’s a mission. A mission to break down the barriers between lifestyles, labels, and expectations. Whether you’re from the bush, the burbs, or somewhere in between — if you’re chasing growth, truth, and something that matters, you’re one of us.
Our Core Values
- FOUR Growth Stronger Tomorrow Starts Today. Growth isn’t a one-off. It’s a choice made in the quiet moments — when no one’s watching, and you show up anyway.
- FOUR Purpose Powered by Purpose. We don’t move just to move — we move with meaning. Purpose keeps us steady when motivation runs dry.
- FOUR What Matters All Bull. No Shit. We keep it real. No fluff, no trends, no ego. Just people, passion, and purpose.
- FOUR You You were built for more. This is personal. We believe in backing yourself, taking the leap, and living life by design — not default.